Jeep Kalla Kars, an authorized Jeep dealer in Sulawesi, invited Jeep Wrangler owners who were members of the JK Owners Celebes (JKOC) club to have an exciting adventure with their favorite Jeep from Makassar to Tanjung Bira. This tour was held for three days, Friday–Sunday, August 26–28, 2022. .

This activity was attended by 36 Jeep Wrangler cars of various variants, from JK, JL, and Gladiator, with a total of 112 participants, all of whom were members of the American Jeep club "JK Owners Celebes-JKOC," spread across various regions in Sulawesi. Adventure Day itself is a collaborative event with the regular JK Owners Club program, namely "JKOC On Tour Bira (part of August 2022)," which is routinely held every 2 months in various areas of adventure tourism destinations in Indonesia. The participants departed from the gathering point at Ratu Indah Mall Makassar to Tanjung Bira, in Bonto Bahari District, Bulukumba Regency, South Sulawesi. The total route takes in 7 districts in South Sulawesi, including Makassar, Gowa, Jeneponto, Bantaeng, Bulukumba, Sinjai, Bone, Maros, and back to Makassar. This is not to test the toughness of the Jeep on challenging road terrain, but because of the beautiful natural scenery, especially the underwater scenery and the exotic Bira beach. Located at the southern tip of Sulawesi Island, Bira Beach has soft white sand that is famous for its beauty, and Tanjung Bira is also the home of the traditional "Pinisi" boat building typical of South Sulawesi. .

On the same occasion, Fery-COO Jeep Kalla Kars also added that it was still in the context of the grand opening of the authorized dealership Jeep Kalla Kars showroom, which became officially operational on Thursday, August 25, 2022, at JL. Ahmad Yani No. 15 Makassar City. "Jeep Kalla Kars has been operating for several years, but this year we are carrying out renovations to match the changes in global Jeep showroom standards," said Ferry. .

"We welcome this adventure day, and we are honored to be able to participate in this exciting moment as well as introduce the newly inaugurated Jeep Kalla Kars dealership showroom to all JK Owners Club members. Thank you for the excellent support and cooperation between Jeep Kalla Kars and DAS Indonesia Motor as brand partners in every JKOC work program. We feel this relationship is like a family that is hard to separate between us all, JKOC members, and Jeep Kall Kars," said Edward Putra Halim, Chairman of JKOC.